PlatformAnalytics
Operate

Results, team and listings. One dashboard.

Your reporting before Orkasa
Friday 8pm exporting CRM data to Excel · 8h/week.
Forecast is "I think we'll close $X" · no method · no accuracy.
Board meeting · you don't know what to say when they ask about channels or per-agent performance.

Three lenses on one screen: business results (pipeline + AI forecast within ±5%) · team performance (per-agent conversion, splits, cohorts) · every listing online (portal CTR, views, lead-to-channel attribution). PDF to the board every Monday 8am · weekly PDF to the owner. Generated automatically · 0 minutes of your time.

Forecast ±5% accuracy 47 KPIs · 3 lenses Board PDF · auto
O
Manager Dashboard · Premier Real Estate
Q2 2026 · board view
LIVE
Revenue Q2
$2.4M
↑ 18% vs Q1
Pipeline
$8.7M
↑ 24% vs Q1
Conversion
24%
↑ 3pts
Win rate
31%
↑ 5pts vs Q1
Revenue forecast · 8 months
AI · 94% ACCURACY
$3M$2M$1MJanFebMarAprMayJunJulAug
Actual history
AI Forecast
Confidence ±5%
Pipeline attribution
$8.7M
6CHANNELS
WhatsApp32%
Encuentra2428%
Inmuebles2418%
Properati12%
Web6%
Referrals4%
Top deals · closing this week
+5 high probab.
CM
Carolina Méndez · PH Costa
→ Offer · 89% prob
89%$485K
AV
Andrés Vargas · Marbella Apt
→ Negotiation · 72%
72%$320K
MR
María Rivera · Bella V. House
→ Visit · 65%
65%$680K
RT
Ricardo T. · Punta Pac. Apt
→ Offer · 58%
58%$540K
Analytics + AI Forecast · real numbers
94%
AI forecast accuracy
6h
Saved /week reporting
47
KPIs tracked auto
100%
On-time reports to board
AI Forecast · how it works

Your next quarter. With 94% accuracy.

Model trained on your 90-day history (minimum) · uses cohort analysis, seasonality, velocity per stage, win rate per channel. Average deviation ±5% after 3 months of use. Your CEO stops asking "how much are we going to close?".

Revenue 2026 · 12-month projection
94% ACCURACY
$4M$3M$2M$1MTODAYJanFebMarAprMayJunJulAugSepOctNov
1

Your history · 90 days minimum

The model learns from your closed deals, lost deals, velocity per stage, win rate per channel, seasonality (Q4 hot in Panama), average ticket per agent.

2

Current pipeline · weighted

Each lead in kanban has a closing probability assigned per stage (New 5% · Qualified 18% · Visit 32% · Offer 58% · Negotiation 75%). Pipeline × probability = forecast.

3

Confidence ±5% after 3 months

First month deviation ±15% · second ±10% · third month and beyond ±5%. The model recalibrates weekly with your real deals. Report to the board with a number that won't betray you.

Multi-channel attribution

Encuentra24 brings 38% of traffic. But 12% of conversions.

Complete attribution from 12 channels (12 portals + WhatsApp Status + Instagram + Facebook Marketplace + public web + referrals) · listing CTR, lead CAC, conversion to deal, ROI. You reallocate budget with data, not intuition.

Channel
Leads /month
CTR
CAC
ROI · deal value / CAC
Encuentra242 1453.2%$42280×
Inmuebles241 3204.8%$35320×
Properati6807.1%$28410×
Public web (SEO)3858.9%$81 240×
Referrals · clients14224.6%$52 850×
Executive PDF Report

Monday 8am · arrives at the board. Without you typing anything.

Branded executive PDF with your brokerage logo · 4 sections (KPIs · AI forecast · top deals at risk · channel attribution) · sent automatically every Monday 8am to the board's email. Your CEO reads it in 2 minutes · knows everything they need.

P
Premier Real Estate
Week 20 · Q2 2026
Weekly Executive Report
Monday May 19 2026 · 8:00 am
KPIs · Week 20
Revenue
$680K
Pipeline
$2.1M
Closings
14
Conv.
26%
Monthly revenue · jun forecast
Top 5 deals · this week
Carolina M. · PH Costa del Este$485K · 89%
Andrés V. · Marbella Apt$320K · 72%
María R. · Bella Vista House$680K · 65%
Ricardo T. · Punta Pacífica Apt$540K · 58%
Patricia S. · PH Punta Pacífica$420K · 52%
Generated by Orkasa AnalyticsPage 1 / 4

Automatic schedule

Daily morning brief · weekly board report Monday 8am · monthly executive summary first day · quarterly board package Q-close. Set it and forget it.

Branded with your logo

Your logo, your colors, your name · zero "Powered by Orkasa". The Brokerage plan allows full white-label + custom domain for reports.

Sent to multiple emails

Configurable distribution list · board, external partners, investors, management. Each one sees the same PDF · consistent data across the entire organization.

Complete history

All reports archived in the dashboard · compare week 12 vs week 20 · download the full quarter for investor meetings.

Data sources · integrations

Your data is in 7 places. Orkasa unifies it.

Meta Ads, Google Ads, GA4, the 12 portals, CRM, WhatsApp Business · all connected via OAuth in 2 clicks. Pixel + CAPI integrated for cookieless attribution (compliant with iOS 17.4+ and third-party cookie deprecation).

Ⓜ️
Meta Ads
FACEBOOK + INSTAGRAM
Connected
G
Google Ads
SEARCH + DISPLAY + DEMAND
Connected
📊
Google Analytics 4
GA4 · OAUTH
Connected
🌐
12 portals
CTR + LEADS PER PORTAL
Connected
💬
WhatsApp Business
META BUSINESS API
Connected
📋
CRM & Pipeline
ORKASA NATIVE
Connected
📝
Digital contracts
CLOSED DEALS
Connected
🛡
LATAM Compliance
KYC + ROS REPORTING
Connected
Reports schedule

4 cadences. 0 minutes of your time.

Daily morning brief for you · weekly board report for directors · monthly executive for investors · quarterly board package for partners. Set it once · everyone receives it automatically.

Daily
7:00 am
Morning brief for you · the most urgent
5 deals in offer today · 3 visits scheduled · 2 unassigned leads · 1 KYC pending review
you@brokerage.com
ACTIVE
Weekly
MON 8:00 am
Weekly board report · directors + partners
Week KPIs · updated forecast · top deals · attribution · compliance alerts
board@ · partners@
ACTIVE
Monthly
DAY 1 · 8:00 am
Executive monthly · CEO + investors
Month revenue vs forecast · pipeline progression · channel ROI · cohort analysis · compliance summary
ceo@ · investors@
ACTIVE
Quarterly
Q-CLOSE +5 DAYS
Quarterly board package · 40 pages
Complete Q-review · audited KPIs · next Q forecast · AI recommended strategy · detailed attribution
board@ · external audit
ACTIVE
What you gain with Analytics + AI Forecast

Six features that replace your data analyst. Or you no longer need to hire one.

It's not generic Looker · it's LATAM real estate analytics with AI forecast, multi-channel attribution, cohort analysis, and auto reports to the board. From Friday 8pm in Excel to Monday 8am at the board without opening anything.

AI Forecast · 94% accuracy

Pipeline × probability per stage + cohort analysis + seasonality. ±5% deviation after 3 months. Your CEO stops guessing.

Multi-channel attribution

12 portals + WhatsApp + Instagram + Facebook + Web + Referrals. CTR + CAC + ROI per channel. You reallocate budget with data.

Automatic PDF reports

Daily · weekly · monthly · quarterly · branded with your logo + configurable distribution list. 0 minutes of your time. 100% on-time to the board.

Cohort analysis per client

Referred clients close 2.4× faster · Encuentra24 clients with 40% lower ticket. Insights that change your strategy.

Performance per agent

Ranking · velocity · win rate · average ticket · time-to-close · activity score. Identify top performers + who needs coaching.

47 KPIs out of the box

Revenue · pipeline · conversion · win rate · velocity · CAC · LTV · churn · referral rate · NPS. Brokerage plan allows custom KPIs + multi-broker dashboards.

vs. Excel · Looker · Data Studio · Power BI

Looker charges $300/mo. And doesn't know what a real estate lead is.

Looker / Power BI are generic BI · you need a data analyst for setup ($5K+) · they don't understand real estate cohort analysis, attribution per portal, forecast with LATAM seasonality. Orkasa is LATAM-native real estate analytics ready-to-use.

Feature
Excel
Data Studio
Looker
Orkasa
AI Forecast with real accuracy
~ Custom $$$
✓ 94% · ±5%
Attribution 12 portals + Meta + Google
~ GA4 only
~ Custom API
✓ Out-of-box
Real estate cohort analysis
~ Manual setup
✓ Pre-built
Auto PDF reports to the board
Manual
~ Email scheduled
✓ Generic
✓ Branded · auto
Setup time
Infinite
2 weeks
2-3 months · $5K+
10 min OAuth
Needs dedicated data analyst
No · but broken
~ Junior OK
✓ Senior $$$
No · turnkey
Monthly cost (10 agents)
$0 + 6h/week
Free · basic BI
$300+/mo
$89/mo
CEOs who left Excel behind

From Friday 8pm in Excel. To Monday 8am at the board.

Three real testimonials · focused on Analytics + AI Forecast · with measurable strategy changes.

I reduced board reporting from 8h/week to 0 minutes · it arrives every Monday automatically with 94% accurate forecast. My CFO used to tell me "your forecast isn't credible" · now when I send him the PDF he presents it without touching it. I recovered an entire day per week.
Rafael Calderón
CEO · Calderón Inmobiliaria
🇵🇦 Panama · 24 agents · $50M Q
8h → 0 min
Weekly board reporting
I discovered in the dashboard that Encuentra24 was giving me 38% of traffic but only 12% of conversions · I reallocated $4K/mo from Encuentra24 to WhatsApp ads. Result: 47 more leads/mo with the same budget. A decision that would take months in Excel.
Isabella Sandoval
CMO · Sandoval Real Estate
🇨🇴 Medellín · 18 agents
+47 leads
Same budget · re-attribution
Orkasa's cohort analysis showed me that referred clients close 2.4× faster than portals · I changed strategy completely toward a referral program. I increased referral budget 3× and lowered portals 30%. Pipeline rose 22% in Q1.
Diego Hernández
Founder · Hernández Group
🇲🇽 CDMX · 32 agents · $90M Q
2.4× faster
Referrals vs portals · cohort
Pricing · Analytics + AI Forecast included

Team plan minimum. From $89/mo.

Team $89 · 47 KPIs + basic AI forecast + daily/weekly reportsBrokerage $189 · multi-channel attribution + cohort + branded PDF + monthly/quarterlyEnterprise · custom dashboards + API + multi-broker rollup
FAQ

What people ask us most about Analytics + AI Forecast.

How do you connect with Google Analytics 4?
OAuth from your GA4 account in 2 clicks · Orkasa imports sessions, sources, conversions and correlates them with CRM leads. Attribution based on first-party cookies + UTM parameters · compliant with iOS 17.4+ third-party cookie deprecation. Server-side tracking via Meta Conversions API (CAPI) when applicable.
Meta attribution when the client doesn't complete a form?
Yes · we use server-side Conversions API + Click ID parameter (FBCLID) + Pixel matched server-side. When the lead arrives via WhatsApp after seeing an ad on Instagram, Orkasa correlates the WhatsApp number with the original Click ID. ~85% conversion coverage vs ~45% with Pixel only. Compliant with iOS 17.4+ ATT.
Is the forecast reliable? How do you calculate it?
Model trained with your history (minimum 90 days) · uses cohort analysis, seasonality, velocity per stage, win rate per channel, average ticket per agent. Each lead in kanban has a closing probability per stage (New 5% → Negotiation 75%). Pipeline × probability = base forecast · adjusted with seasonality and trend. Average deviation ±15% month 1 · ±10% month 2 · ±5% month 3+. Recalibrates weekly with your real deals.
Are owner reports personalized per property?
Yes · each property has its own "owner dashboard" that the owner can view with login. Visits, offers, best current offer, market comparables, Orkasa's recommendation (hold / lower 3% / lower 7%). Monthly PDF auto-sent with visits + offers + market + next steps · signed with your logo. Reason #1 why owners renew exclusives: "I always know what's happening".
Reports for the board or external partners?
Yes · Brokerage plan includes configurable distribution list. Daily morning brief for you, weekly board report Monday 8am for board + partners, monthly for CEO + investors, quarterly board package 40 pages for the entire board. Each one receives the same PDF · consistent data across the entire organization. Enterprise plan allows read-only external logins for investors with interactive dashboard.
Does it work for rental property managers too?
Yes · specific KPIs for property management: occupancy rate per property, turnover rate, revenue projected per tenant, tenant NPS, renewals forecast (probability tenant renews), maintenance cost trends. Brokerage plan includes "Portfolio view" dashboard for managers with 50+ properties.
Can I create custom dashboards?
Brokerage plan · yes · drag-and-drop dashboard builder with 47 base KPIs + your custom KPIs (defined by SQL-like formula). Enterprise plan · full API access · you can connect Orkasa with your data warehouse (Snowflake, BigQuery) or create dashboards in Looker/Power BI using Orkasa data via API. Complete white-label · no "Powered by Orkasa".
How much history do I need for a reliable forecast?
Minimum 90 days of CRM activity for initial forecast with ±15% accuracy. 6 months for ±10%. 1 year for ±5%. If you have history prior to Orkasa in Excel/legacy CRM, you can import it via CSV during onboarding and the model uses it from day 1 (with "import" disclaimer because legacy data quality varies). Enterprise plan includes assisted migration + data cleaning.
Is the data secure? GDPR / Law 1581?
Yes · GDPR + Colombia Law 1581 + Mexico LFPDPPP + Panama Law 81. AES-256 at rest + TLS 1.3 in transit. Multi-region LATAM for Brokerage+ plan (data doesn't leave the continent). Optional anonymization for external reports. SOC 2 Type II certified. Your data is never sold or used to train shared models · forecast model is exclusive to your brokerage.

Board report. Generated for you.

14 days free · No card · OAuth setup in 10 minutes

Real Estate Analytics — Results, team and listings on one dashboard | Orkasa · Orkasa