Real estate glossary for LATAM brokers.

Automatic generation of property descriptions and sales text using AI models trained on real estate language.

An automatic process that uses artificial intelligence to improve the quality, lighting, and composition of property photos taken with a smartphone.

The common facilities and services of a condominium or development — pool, gym, event rooms, 24/7 security — that add value and differentiate the property.

A set of legal obligations that brokers and real estate firms must meet to prevent the sector from being used for money-laundering operations.

A financial instrument issued by a bank that guarantees payment of an obligation in a real estate transaction if the debtor is unable to fulfill it.

A written agreement between the property owner and the broker that sets out the exclusivity terms, commission, and property marketing plan.

A document issued by the broker at the close of a deal that details the commission earned, the parties involved, and the data of the transacted property.

The final price at which a property sale is completed, resulting from the negotiation between buyer and seller.

A broker's estimate of a property's market value through a comparative market analysis, used to set the asking price for sale or rent.

A legal regime governing the co-ownership of buildings and condominiums, where each owner holds title to their unit and shares common areas with the other co-owners.

The percentage of leads that advance from one funnel stage to the next, or that ultimately become active clients.

The kanban board inside a CRM that displays all active opportunities organized in columns by their stage of progress.

The total investment a real estate agency makes to acquire a client who closes, divided by the number of closings in a period.

The legal, technical, and financial investigation of a property conducted before finalizing a purchase or sale.

A sum of money the buyer delivers to the seller as a commitment deposit to reserve the property while the transaction is finalized.

A written and signed proposal from the buyer stating the price, conditions, and timeline they are offering to acquire a specific property.

A presentation technique that involves furnishing, decorating, and depersonalizing a property to make it more appealing before listing.

A scoring system that ranks leads by their likelihood of converting into clients, based on behavior and profile.

The value at which the owner and broker agree to advertise the property on portals and marketing materials.

A workspace inside a real estate CRM that centralizes the creation, editing, and publication of property listings with AI assistance.

A feature that lets brokers publish a property to multiple listing portals simultaneously from a single platform.

A shared system among agencies that allows brokers to publish and access a common property inventory for collaborative selling.

A long-term bank loan secured against the purchased property itself, repaid by the buyer in periodic installments over the agreed term.

An event where a property is open to the public on a set date and time so multiple potential buyers can visit without an appointment.

A legal document granted before a notary that authorizes one person to act on behalf of another to complete formalities or sign documents in a real estate transaction.

A stage in which a construction project is marketed before completion, typically at lower prices in exchange for the buyer assuming schedule risk.

An indicator expressing the value of a property divided by its floor area in square meters, used to compare properties of different sizes in the same market.

A technical, documented process by which a certified appraiser determines the market value of a property for sale, financing, or legal purposes.

The increase in a property's value over time, driven by factors such as location, urban improvements, or rising demand.

A notarized document that formalizes the transfer of property ownership and must be recorded in the Public Registry to have full legal validity.

A document signed by the seller and buyer at the time of the physical handover of a property, recording the condition of the asset and transferring the keys.

A property record available for sale or rent that includes a description, photos, price, and technical details of the property.

The process by which a broker secures a mandate from a property owner to market their home, ideally on an exclusive basis.

A company or professional that manages rentals, maintenance, collections, and tenant relations on behalf of a property owner.

The sector of technology companies innovating in the real estate industry with digital solutions for brokers, investors, and end users.

A state institution where property deeds, mortgages, and encumbrances are recorded, providing legal certainty and public notice for real estate transactions.

A preliminary contract before the final deed in which buyer and seller commit to completing the transaction on the agreed terms.

The category of immovable property — land, homes, commercial spaces, and industrial buildings — that are bought, sold, and rented.

A company that intermediates in the purchase, sale, or rental of properties, typically with a team of brokers under a common brand.

The application of artificial intelligence to real estate to automate processes, generate content, analyze data, and predict market behavior.

The use of software to execute repetitive real estate tasks automatically, without manual intervention from the broker.

A licensed professional who acts as an intermediary in real estate transactions, advising both buyer and seller.

The fee earned by a broker or agency upon completing a property sale or rental, calculated as a percentage of the transaction value.

Persuasive text that describes a property in listings, portals, and social media — designed to attract inquiries and accelerate the sale.

Specialized software that centralizes client, property, and follow-up management for a real estate agency.

A company that finances, builds, and sells new real estate projects such as apartment buildings, condominiums, or residential developments.

A set of scheduled contacts the broker makes after an initial interaction to maintain prospect interest and advance the negotiation.

A technical connection between a real estate CRM and external platforms — portals, WhatsApp, calendars, accounting — to automatically sync data.

The identity and source-of-funds verification process that brokers must perform on their clients to comply with anti-money-laundering regulations.

A person who has expressed interest in buying, selling, or renting a property and whose contact details are already on record.

Professional property images taken with proper technique and equipment to maximize visual appeal in portals and marketing materials.

A visual representation of how each sales or listing opportunity progresses through the stages of the commercial process.

A specialized website where buyers, renters, and investors search for properties and brokers publish their listings.

The return on investment generated by a property or a real estate business, expressed as a percentage of the initial investment.

A model that describes a prospect's journey from first contact to closing, showing how opportunities are filtered at each stage.

A contract by which a person transfers ownership of a property to a trustee to administer or guarantee it for the benefit of a third party.

The market segment where pre-owned or used properties are bought and sold, as opposed to the primary market of new or off-plan developments.

A CRM module that manages the property showing calendar, including confirmation, reminders, and post-showing feedback logging.

Panama's Financial Intelligence Unit, the government body responsible for receiving, analyzing, and reporting suspicious money-laundering operations in the real estate sector.

An interactive 360-degree walkthrough of a property that buyers can explore from their device without visiting in person.

The business version of WhatsApp that offers professional profiles, automated replies, and message metrics.

A municipal regulation that determines the permitted land uses — residential, commercial, industrial, mixed — and building conditions in each zone.